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We are thrilled to share some exciting news with you today – The National Coalition for Public School Options is now Parents for School Options!
Over the past several months, our Board and staff have been hard at work refining our mission, values, and overall identity to better reflect the essence of who we are and where we're headed. We are pleased to announce that this process has culminated in a fresh, dynamic, and modern rebrand that captures the spirit of PSO and aligns with our vision for the future.
What's Changing:
New Name: Parents for School Options gets more directly to the root of our mission – elevating the role of parents in making important educational decisions for their child(ren). While we will still be dedicated to protecting and promoting access to full-time online public schools, we are also expanding our organization a bit to include a more diverse representation of parents seeking school options, including education savings accounts, microschools, etc.
New Look and Feel: Our visual identity is getting a facelift! From our logo to our color palette, you'll notice a more contemporary and vibrant representation of PSO [but we’re staying true to the apple!]
Updated Messaging: We've refined our messaging to better communicate our values, goals, and the positive impact we aim to make in the school choice space.
Enhanced Website: Explore our revamped website, with updated content and additional resources.
Why the Change:
As PSO evolves and grows, we believe it's crucial to have a brand that accurately reflects our identity and resonates with our community. This rebranding effort signifies our commitment to staying relevant, innovative, and aligned with the dynamic landscape of the school choice movement.
What Remains the Same:
While our name is changing, our core values and commitment to serving you, our valued community, remain unwavering. We are building on the foundation that has made PSO an important voice for parents, and this rebrand is a natural evolution of our ongoing journey.
Next Steps:
We invite you to explore our new brand by visiting our updated website at parentsforschooloptions.org.
Thank you for being an integral part of the PSO community. We are excited about the future and look forward to continuing this journey with you.