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In 2023, we posted a blog entitled “Taking Politics Out of School Choice” where we argued that school choice and the right to quality education should not be a partisan issue. Two years later, the landscape of school choice has continued to evolve, and data shows that support for educational options is not only growing rapidly, but also bipartisanly.
Over the past year, several polls conducted among voters have reflected the concerns centering American education and it's desperate need for change. In our first Parent Pulse Survey, conducted in September 2024, parents shared that they made the switch from brick-and-mortar school to virtual school because of growing concerns with 1) bullying and student safety, 2) curriculum alignment with family values, and 3) transparency in education that they had been experiencing in their brick-and-mortar public school. These families also indicated that the flexibility, specialized programs, and direct access to teachers were reasons why they love their child’s online school and continue with their enrollment.
In our second Parent Pulse Survey, published in December 2024, we saw that support for education saving accounts (ESAs) also surged. An overwhelming 82% of parents stated that they support ESAs, with 86% showing support if ESAs were to include online education options. These findings indicated a strong and very strong demand for flexible and personalized learning options.
Most recently, our National Survey published in February 2025 underscored the shifting public sentiment, with 8 in 10 voters believing that K-12 education is on the wrong track (up from 63% in 2022). In addition, 68% of voters including Democrats, Independents, and Republicans, are desiring greater parental transparency in school curriculum, with this particular issue being shared by parents across political affiliations and racial demographics. American families of all shapes and sizes are demanding we do better for our children.
These numbers send a clear message: the call for educational freedom is now a mainstream movement. The argument that school choice is a partisan issue is gradually becoming irrelevant as more and more families advocate for policies that help their children, not institutions.
However, despite voters being overwhelmingly in favor of change, many policymakers continue to resist, being more likely to side with special interest groups rather than the families they are meant to represent. We even discussed in our 2023 blog post many instances in which politicians faced political consequences for supporting school choice measures.
Flash forward to today, parents and families across the country understand that education can not be a one-size-fits-all model. Whether it be sending their child to the public school down the street, a charter school in the next town over, or a virtual school, parents deserve the right to make the choice they believe will keep their children safe, happy and thriving. The data speaks for itself, and we implore all policymakers to listen to their constituents when it comes to education.
School choice is not about politics. It’s about empowering parents and giving children the opportunity to become the best versions of themselves.
At the end of the day, isn’t that what America is all about?